I’m Alex — a product & project manager with 8 years of experience in the IT industry. Over the past years, I’ve led over a dozen development teams, launched multiple tech products, and helped bring several startups to market. My background combines deep hands-on experience in software delivery with a strategic mindset — supported by an MBA. Everything I create is grounded in real team practice. The Metaphor Cards for Managers were born out of my daily work with developers, designers, analysts, and product teams — to help managers spark meaningful conversations and make the invisible visible. If you’re working with people, managing change, or facilitating growth — I made these for you.